The start of any WODEN collection takes place 1.5-2 years before it can be purchased in stores. A new collection is created on the basis of new trends, insights gained from all of WODEN’s markets and experiences from previous collections, and throughout the process the designers keep the WODEN DNA and the Nordic design aesthetic in mind during the creation of the new collection.

WODEN’s designers start the collection by meeting to select the colours that they will use for their upcoming designs. Here they examine the colours and offer their ideas on which colours would work well for an entire shoe and which ones would create stylish combinations. In order to create a unified collection with the desired look, the designers jointly select the colours for the upcoming collection.