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The word, Diadora, comes from the Greek, "dia-dora", which means “sharing gifts and honours".
Sharing success, team spirit in competitive sporting activities, competition worthy of both team members and opponents, are some of the essential principles inherent in the Diadora trademark.
Add to this, Diadora, with a wealth of high-flying and romantic imagery, flanked by a a symbol, a frieze that represent the concrete nature of the company’s artisan origins, which, from back in 1948, made footwear, not a point, or rather the point of a dart, but an open and stylised upper, which represents the main element in creating footwear for sport or work.
70s tennis-inspired mid shoe made of full-grain leather with appliquéd leather logo
Sports DNA and personality combine in this iconic shoe
Game is the diadora trainer to pair with every outfit...
Camaro Icona is the soft sports shoe
This shoe provides excellent comfort combined with a sporty design.
Game, one of diadora’s most popular trainers
sneakers geïnspireerd op de tennisschoen van de jaren 70
Camaro was created in 1985 as a retro running shoe. Now it is back to flaunt its sporty heritage and authentic style.
MI Basket Low Icona, the sports shoe that comes in leather with fleece details to give it a distressed aesthetic
MI Basket Low Icona, the sports shoe that comes in leather with fleece details to give it a distressed aesthetic
Game is the diadora trainer to pair with every outfit...